Rhapsody Offers Sage Advice To Rival Upstarts

Rhapsody’s Jon Maples on how to make streaming services stand-out…or rather, what might not be workng. For example, Paramore’s exclusivity with Rdio:

What’s questionable is what Rdio will really get out of it…For the record, Rhapsody would have loved to offer the record. But we’re not sure if exclusives really do help either the service or the band. Last month we had 30,000 fans play the band in our service. All who pay $10 a month to listen to all music they care to. Which they can do today since Rdio’s exclusive is over.

This is ultimately why I dislike streaming services as my only source of music. Streaming music collections feel as though they’re determined by business deals, not by what I actually like and enjoy.

Spotify Hits 1 Million Paying Users

How impressive is Spotify reaching the one million subscribers mark? It bests the 750,000-plus self-reported customers of U.S. subscription Rhapsody, which has been in business for eight years. Spotify is also ahead of the last known subscriber count for Napster, which reported 761,000 subscribers in its last quarterly filing before it was acquired by Best Buy in 2008. Thumbplay, which was recently acquired by Clear Channel, was reported to have just 20,000 subscribers. The figures for other new services like MOG and Rdio are unknown.

Bob Lefsetz is right.

Rhapsody/Napster/MOG, et al can’t win because they’re not free. The labels won’t allow a free service, that’s how fucked up they are. But if I let you play for free, which is how Spotify works in the countries it’s launched in, would you check it out?

OF COURSE!

And you’d be hooked.

But it would only work on the desktop. You’ve got to pay for it on your mobile. And soon, your mobile will be everything. See where we’re heading?

MTV is teaming with Rhapsody for music discovery website

“This list is a pure hotness list,” Shannon Connolly, Vice President of Digital Music Strategy at MTV said in an interview with Wired.com. “We are intentionally presenting artists to the user that are high-ranking in velocity.”

I’m not sure I know what that means.

Velocity, in this case, means buzz — measured daily by incorporating feeds from Twitter, Facebook, and news sites from around the web. MTV is using technology developed by a company called The Echo Nest to determine the most buzz-worthy songs and artists on any given day.

Oh, ok. Like what The Hype Machine kinda already does.