Likes Mean Nothing

Facebook Data describes what actually makes people more open and connected.

In particular, sending and receiving composed communication (something that has substantive content and takes time to write, like a comment, message, or post on a friend’s Timeline) is associated with improvements in relationship closeness (aka “tie strength”) over time. Relationships don’t change, however, through one-click communication like Likes and Pokes.

They note that Facebook helps you maintain ties to people you’ve just met, particularly to couples now married.

How Men and Women Use Social Media Differently

“Women on Facebook participate in 62% of the sharing and have 8% more friends than men. Despite this, 8 in 10 women say their Facebook friends annoy them.”

What’s that saying? Something like “Men socialize by insulting each other but they really don’t mean it. Women socialize by complimenting each other, they don’t mean it either.”

Facebook Data Tells Us What We Already Know About Human Nature

These Facebook Data posts about relationships is like when OKCupid did the same data analysis. It confirms what you may already believe to be true.

For example, timeline posts go way down between couples after they’ve declared themselves to be in a relationship:

We studied the group of people who changed their status from “Single” to “In a relationship” and also stated an anniversary date as the start of their relationship. During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple. When the relationship starts (“day 0”), posts begin to decrease.

singlemessageratio

On top of that, when someone declares themselves out of a relationship there’s an immediate spike of posts directed to them within the first couple days, followed by waves of people messaging them.

waves

We all know what this is. I see people, usually women, declare themselves out of a relationship, and then the wolves come out to sniff around, trying to pick her up but disguising it as support.

Of course, there’s no reason to put that on your timeline unless that’s what you WANT to have happen. It’s a prime opportunity for rebounds.

Twitter Testing New Profile Pages

The way I’ve been using Twitter has been a lot like an IRC channel I leave on in the background. I guess that isn’t working out so well for them. This iteration of the profile page puts more emphasis on visuals.

I suspect that people like me who use apps like Twitterrific are holding back Twitter from what they want to be, which I guess is to be more like Facebook.

Which is odd, because I wish Facebook was more like Twitter.

The Burden of Likes

The Washington Post reports on Facebook fatigue.

Everyone complaining about News Feed being bloated may as well be saying “Oh, why aren’t these people talking about what I find interesting and important? All they talk about is what THEY find interesting and important!”

What is that thing that Dennis Miller said? “There’s nothing more important to me than my orgasm and nothing less important to me than your orgasm.”

You can make your News Feed what you want. All those boring updates you see? You’re the one who invited them in.

But I will agree with this:

…not only are some Facebook users unhappy with the information overload — a significant proportion don’t like how the service makes them feel obligated to engage in the same sort of oversharing.

I think this is the behavior FB has encouraged over the years and it’s gotten them into a mess. Now they believe that pretty iPhone apps are going to change it.

Facebook To Break Out Mobile Apps

From The Verge:

Facebook plans to produce a number of slick, standalone apps designed for mobile. “When Mark says something like this publicly you can imagine that the company is following through on it,” said one source. If all goes as planned, Facebook is running headfirst into a fragmented future. But that might not be such a bad thing.

Everyone seems to hate something about Facebook…so pick the parts of Facebook you like most.

I expect the entire suite could look something like:

  • Facebook Status1
  • Facebook Messenger
  • Facebook Photos (or Facebook Moments?)
  • Facebook News (or Paper)
  • Facebook Search
  • Facebook Check-In
  • Facebook Pages
  • Facebook Events

I think most people will hate it because they’re used to the bloated Outlook approach. But, like everything Facebook, they’ll hate it at first and then get used to it.


  1. The challenge with something like this, besides keeping it from being a Twitter clone, is “what’s a status update?” Is it a link? Shouldn’t links go under news? Is it a photo? Shouldn’t photos go in a Facebook photo app? 

Face It: It’s Over

Chris Stokel-Walker struggled with staying Facebook friends with his ex-girlfriend:

In a relationship, you weave yourself into your partner’s life. After a breakup, you undo all that work and unpick yourself from each other’s tapestries. Belongings are exchanged (in my case, mailed to me in a taped-up George Foreman Grill box), habits are reformed, and you begin to relearn the single life.

In a pre-Facebook world, you could do that in relative privacy. You’d be sad, sure. But after the initial sting, you’d be free. Mark Zuckerberg’s desire to connect us all to one another means that now you’re left with a tie that binds and a quandary. Unless the breakup is particularly traumatic, the likelihood is that your ex’s parting words will be, “I want us to remain friends.”

There are some weak ties you shouldn’t maintain. Since we’re heading into a new year there are some things you should leave behind in 2013.

Defriend her already.

Teenagers are stupid and want to have sex

On how social media is enabling teens to do stupid things that they have done since the beginning of time, but to a larger scale.

This, I think, I still true in adult hood.

I asked them how they knew when a boy liked them.

“When a boy likes your [Facebook] profile pic or almost anything you post, it means that they’re stalking you, too. Which means they have interest in you,” said Zoe.

Facebook Ad Targeting About To Get More Specific

This Mailchimp post talks about their latest feature: advertising to your mailing list subscribers directly on Facebook. Facebook will soon let you create advertising campaigns targeting specific people by email address. So if you have an email list, you can have a campaign where you send an email, create a Facebook ad, and generally make it so that your subscribers will see your message multiple times.

As a marketer, this is pretty cool and useful. As a regular person who uses Facebook, I feel like pulling out my teeth and living off the grid.

“Can Silicon Valley Embrace Politics?”

A lengthy article about tech companies and their new struggles with…lobbying, I suppose.

Also this:

“San Francisco is a place where we can go downstairs and get in an Uber and go to dinner at a place that I got a restaurant reservation for halfway there,” Morin said. “And, if not, we could go to my place, and on the way there I could order takeout food from my favorite restaurant on Postmates, and a bike messenger will go and pick it up for me. We’ll watch it happen on the phone. These things are crazy ideas.”

It suddenly occurred to me that the hottest tech start-ups are solving all the problems of being twenty years old, with cash on hand, because that’s who thinks them up.