Tag Archives: advertising
Pizza Shop Buys First Ads on Facebook
Guess how that turns out. On today’s show, we follow a couple guys who run a pizza shop in New Orleans as they buy their first Facebook ad. We visit a business in New Jersey that sells Facebook “likes” in … Continue reading
“These people are weird”
Bob Hoffman’s skepticism on Social Media marketing: Yes, I know there are examples of brands that have been successful with “conversational” social media strategies. We always hear about them. We never hear about the thousands of failures. Yes, I also … Continue reading
The Ad Pipeline
…one of the first indications of whether Apple is capable of continuing its explosion of creative energy without Jobs at the helm may be found in its advertising. The product pipeline will take years to screw up. But the ad … Continue reading
Slutty Ads Work
From an anonymous GoDaddy employee on Reddit answering questions about GoDaddy and SOPA. You wonder why GoDaddy uses slutty comercials? The answer is that they WORK. They perform several times better than non slutty ones. Its kind of a thing … Continue reading
Darren Aronofsky’s Anti-Meth Ads
Full campaign at methproject.org. via Adfreak
What’s a Like worth?
Dippin’ Dots, a quirky ice cream product, is one of the world’s top 50 product brands on Facebook. Ranked at #40, with over 4.5 million fans, it ranks higher than mega-brands like Gatorade, Domino’s Pizza, Nike Basketball, Snickers and Barbie. … Continue reading
Tourneau’s 9/11 Ad
Ugh. This ad literally summons the idea of checking your Tourneau watch as planes explode and buildings collapse. The reference to timekeeping makes this ad feel compromised. It’s not a pure expression of tribute, it’s also a pitch for watches. … Continue reading
“Tribute” Ads
Breaking Copy on Budweiser’s 9/11 tribute advertisement: I’m not alone in finding this ad distasteful. Like other 9/11 anniversary spots, this one was harshly panned by commenters on Ad Age on Adweek. (“Budweiser should be ashamed,” was a typical response.) … Continue reading
“Clicking Toward Oblivion”
Online advertising is almost worthless. Just when you thought banner ads couldn’t get any less effective, oops, click-through rates dropped another 10% last year. Clicking toward oblivion
The Web Cold War and Data Race
Facebook doesn’t like it when you don’t use their own “Like” buttons. German news site Heise serves these buttons from their own servers. Facebook views this as a violation of their terms. Their public reasoning is that it’s too easy … Continue reading