Check out this TED Talk with Shlomo Benartzi titled “Saving for tomorrow, tomorrow.”
Although the video is about setting aside money, watch how he cites an example of changing from opt-ins to opt-outs in the name of a common good. Germany’s 12% organ donation rate is minuscule compared to Austria’s 99%. The difference is that in Germany citizens opt-in to the program. In Austria citizens opt-out.
Austria looks progressive here, but it didn’t sit well with me. I don’t want someone else making decisions for me. Germany’s 12% actually WANT to be organ donors. Austria’s 99% just didn’t look at the fine print.
The intentions are good, but with savings and organ donation I don’t want to opt-out. I want to opt-in. I want to explicitly make that decision for myself, not be the victim of someone else’s good intentions.
When marketers at companies do things similar to this people waste no time saying how unethical it is. How are opt-out retirement plans and organ donation wishes any different?
Related: What you lose when you sign that organ-donor card
The Atlantic takes a look at Goodreads and the opportunities they have to grow the site.
We don’t want to spam our users. We’re only at the tip of the iceberg of what we can do for authors in terms of helping them connect to fans. I was once having drinks with the author Tim Ferris, and we looked at the site together and saw that [tens of thousands of members] had read his books. And he was like, “Great! How can I email them all?” And I was like, “No, we don’t have that.”
JUST BECAUSE I’VE READ A TIM FERRIS BOOK DOESN’T MEAN I WANT TIM FERRIS EMAILING ME. EVERYBODY SEEMS TO UNDERSTAND THIS EXCEPT TIM FERRIS.
Volume is easy. Speed is easy. It’s quality that’s hard. It’s thinking that’s a challenge. “I read a 1000 books a year.” Who the hell cares? …Books aren’t just trophies to hang on your wall or to stroke your ego with.
Thanks, Goodreads Annual Reading Challenge.
Books are the only medium where someone can point at a reading list and insinuate a high intellect. Try doing a Netflix Watching Challenge and see what reactions you get.
The New York Times examines the rise of the gluten-free food industry:
“I think we as a country and as a globe will continue to be concerned about what’s going into our food supply.”
I’m calling BS.
People want medals and recognition for buying organic junk food and crap like throwback Mountain Dew with real sugar (that is also bad for you). It’s perfect – people can give themselves credit for eating healthy foods without actually doing it.
If you have to search high and low for a gluten-free substitute for junk food maybe the real question you should ask is “should I really be eating girl scout cookies anyway?”
“Women on Facebook participate in 62% of the sharing and have 8% more friends than men. Despite this, 8 in 10 women say their Facebook friends annoy them.”
What’s that saying? Something like “Men socialize by insulting each other but they really don’t mean it. Women socialize by complimenting each other, they don’t mean it either.”
These Facebook Data posts about relationships is like when OKCupid did the same data analysis. It confirms what you may already believe to be true.
For example, timeline posts go way down between couples after they’ve declared themselves to be in a relationship:
We studied the group of people who changed their status from “Single” to “In a relationship” and also stated an anniversary date as the start of their relationship. During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple. When the relationship starts (“day 0″), posts begin to decrease.
On top of that, when someone declares themselves out of a relationship there’s an immediate spike of posts directed to them within the first couple days, followed by waves of people messaging them.
We all know what this is. I see people, usually women, declare themselves out of a relationship, and then the wolves come out to sniff around, trying to pick her up but disguising it as support.
Of course, there’s no reason to put that on your timeline unless that’s what you WANT to have happen. It’s a prime opportunity for rebounds.
This article is so long I had to send it to my Kindle.
I read a lot more ever since I got a Kindle. Best decision I ever made for my self-education.
Articles like this put you in a tough spot. Who do you root for? Readers or publishers and authors? The company that making reading more accessible or these major publishers who are going to get gobbled up through software?
Bob Costas bowing out of olympic coverage exposes what we already know – a lot of people come to work sick.
“Presenteeism” is the term researchers have come up with to describe workers turning up to work when they’re sick. Unsurprisingly, these workers tend to be less productive than their healthy co-workers and might make their colleagues sick in the process.
I call it “selfishness”.
Comments indicate nobody really understands what Mastered for iTunes means.
For those of you who already have albums by The Smiths – as I understand it, if you bought them on iTunes you can delete your download and redownload them again for the new files. If you ripped them from CDs and use iTunes Match, you can delete the downloads and redownload them from within the iTunes software. Do not delete from iCloud.
It’s hit and miss on whether or not you get that pretty Mastered for iTunes badge. Krik Mcelhearn wrote about this before.