I resubscribed to Netflix Instant recently and this movie popped up on the radar.
I’m always suspicious of cause marketing and Pink Ribbons Inc. delves even further into co-opting of causes to further brands.
For example, Save Lids to Save Lives is a program that donates 10¢ towards breast cancer research for every pink Yoplait yogurt lid you send in. As one of the interviewees points out, if you ate a container of yogurt once a day for a year and sent in the lids you would donate $36.50. “Just write a check instead.”
Also, the story behind the origin of the breast cancer awareness ribbon (it wasn’t originally pink) is eye-opening.
Breast cancer is not a pink ribbon
Photo portraits of breast cancer survivors after their surgery. Shows scars and everything.
Cartoonist Ted Rall responds to a solicitation from the American Cancer Society to work for free.
Originally published in the November 2001 Harper’s, Ehrenreich talks about her breast cancer and the breast cancer cult.
“Culture” is too weak a word to describe all this. What has grown up around breast cancer in just the last fifteen years more nearly resembles a cult — or, given that it numbers more than two million women, their families, and friends-perhaps we should say a full-fledged religion.
She also writes of the cancer-industrial-complex.
I know it’s October and you’ll see a lot of articles about breast cancer, but this one’s different. If you only read one thing about breast cancer this month, make it this.