Serial is Podcasting’s Harry Potter

In New Podcasting:

And for the first time since Podcasts got included in iTunes something big is happening. Has happened. Of course, I’m talking about Serial, the documentary series produced by the “This American Life” team. Serial has become a phenomenon. It’s literally pop culture. Sesame Street, Saturday Night Life, The Colbert Report. Like always metrics are hard, but it certainly increased the audience of podcast listeners manifold just by itself.

So more people are listening to a radio show on the Internet. What’s the big deal? I think Serial is redefining what Podcast means to people…

I’m not so sure. Serial is like podcasting’s Harry Potter. Over ten years ago, Harry Potter books were so big that people assumed that they were going to carry readers from Harry Potter to other stories? Did they?