“On Campus, It’s One Big Commercial” by Natasha Singer

Natasha Singer writes for the New York Times about the pervasiveness of marketing and brand ambassadors on college campuses.

One student working for HP on a college campus and promoting HP products to her friends:

“I can tell they believe me,” she says. “There’s a completely different trust level when it’s peer-to-peer marketing.”

She also posts to H.P.’s Facebook site for students and uses her own Facebook account, with more than 1,300 friends, and her Twitter account to promote H.P. student discounts and contests.

“I am constantly marketing on Facebook and Twitter,” she says, “to the point where my friends threaten to block me because I am constantly posting about H.P.”

SMDB in training.