Classical Music Needs a Gary Vaynerchuk

Written on August 13, 2008 – 7:53 pm | by Dan

After watching the Benjamin Zander TED speech, it occurs to me that a lot of the problems that classical music has are the same kinds of problems that wine has.

Like wine, there are some myths about classical music that keep it at the low 3% that Zander states in his presentation:

  • If you don’t know it, you won’t like it
  • If you don’t understand it, it’s not for you
  • It’s for snobs with doctorates and who regularly use the word “summer” as a verb

In his presentation, Zander says that EVERYBODY likes classical music, they just don’t know it yet.

Which is precisely why classical music needs a Gary Vaynerchuk.

If you’re reading this you probably don’t need a primer on Gary Vaynerchuk.

Classical music gets marketed as something you put on when you want to relax. To me, the music that usually gets put on for relaxing, like in dentists’ offices or on-hold music, is boring - it doesn’t mean I don’t get it. It just means I may like Stravinsky rather than Mozart. If it were wine, it just means that might prefer merlot over chardonnay.

For a whole genre that’s surrounded by a debate about whether or not it’s dying, it’s sorely in need of a representative that can help the other 97% along realize it just doesn’t like the grapes they’re used to.

Photo by Flickr user stevegarfield

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