Shazam’s Hit Detection

While most users think of Shazam as a handy tool for identifying unfamiliar songs, it offers music executives something far more valuable: an early-detection system for hits.

…“We know where a song’s popularity starts, and we can watch it spread,” Titus told me. Take, for example, Lorde, the out-of-nowhere sensation of 2013. Shazam’s engineers can rewind time to trace the international contagion of her first single, “Royals,” watching the pings of Shazam searches spread from New Zealand, her home country, to Nashville (a major music hub, even for noncountry songs), to the American coasts, pinpointing the exact day it peaked in each of nearly 3,000 U.S. cities.