Brands Aren’t Teenage Girls

Selfie is now a word most often heard out of the mouths of marketing execs, the ones who call youth marketing agencies and say, “Let’s do something with selfies!” “I hear that all the time,” says Gregg Witt, chief engagement officer of Immersive Youth Marketing. “They’re either a full poseur or someone who wants to fit in. Man, it’s like 50 days late and a million dollars short to say that.” As the selfie makes its final duck face, let’s consider this last chapter of its legacy: Trend chasing in the Internet era is desperate and lazy. And bad for business.

I guess narcissism is only acceptable when attractive girls do it?