The Nostalgia Business

Time states something that I’ve long suspected – that you can learn a lot about someone by going through their music collection (political stance, religious views, age).

What’s always been interesting to me is how closely people’s favorite songs are linked to their youth. The recorded music business is largely driven by teenagers. That’s nothing new, but there’s something about hitting your mid-twenties that makes Pandora good enough for all your music fulfillment.

Real life, I guess.

I think analysis like this gives weight to the idea that The Beatles got as big as they did not because they were a good band, but because they were the first breakout band heavily marketed to the baby boomer youth. Ultimate, the music of our youth is a way for us to remember what it was like to be young, without responsibilities, and what it was like to fall in love every week.

For many businesses the name of the game is to get us while we’re young. If they do that they have a good chance of having us forever. It’s a nostalgia business.1


  1. This is how Nintendo has been operating for years now.