Likes Mean Nothing

Facebook Data describes what actually makes people more open and connected.

In particular, sending and receiving composed communication (something that has substantive content and takes time to write, like a comment, message, or post on a friend’s Timeline) is associated with improvements in relationship closeness (aka “tie strength”) over time. Relationships don’t change, however, through one-click communication like Likes and Pokes.

They note that Facebook helps you maintain ties to people you’ve just met, particularly to couples now married.