Digg’s “Why Audio Never Goes Viral”

A friend of mine and I have arguments about what a “podcast” actually is. I say it’s something I can get on my phone without me having to do anything. He says you don’t need a feed to have a podcast and it’s not a big deal to go to a web page and press a button.

This debate is one reason why audio doesn’t go viral on the web and why podcasts are pretty much the same as they were back in 2005.

This Digg original also discusses Soundcloud’s place in podcasting:

“Podcasting: It’s a fairly old school method of distribution,” says its co-founder and CTO Eric Wahlforss. “We are certainly of the opinion that SoundCloud is the superior way of broadcasting your show across the web.”

Podcasting, which brings audio automatically to your device without you having to do anything other than subscribe, is “fairly old school” compared to going to some page, pressing play on a widget, and keeping that browser tab open.

Maybe the modern web is pretty much the same as it was back in 2005 too.