“Everyone wants to be the one messaging app that rules them all — but there’s no such thing, and never will be”

This is not the first time we have seen this particular movie: anyone old enough to remember Windows 95 can probably recall the cumbersome and Balkanized environment we had in desktop messaging at one point — with AOL’s Instant Messenger, Microsoft’s MSN Messenger and numerous wannabe one-ring apps like ICQ (which inadvertently helped spark a technology startup boom in Israel). It got so you had to run three apps just to stay in touch with everyone you wanted to chat with on different platforms.

And that’s how it is today, too.