Bob Lefsetz on the Beyoncé thing

The bottom line is Beyonce is a superstar. And superstars get traction. And everybody else is close to ignored. And you become a superstar by having a bunch of money and power behind you.

Name this year’s big viral music video.

There isn’t one. That game is gone too. And anything that moves is supported by the big boys, it’s all about manipulation.

So you do the same thing Beyonce does. You drop your album with no advance publicity. Will that be news?