“Groceries Become a Guy Thing”

On how food marketers are now targeting dudes. In short, how do we get guys to buy things that have been marketed for the past 100 years to appeal to housewives?

In a June survey of 900 meat-eating men ages 18 to 64, 47% were deemed “manfluencers” by Midan Marketing LLC, a Chicago market research group focused on the meat industry. Manfluencers are responsible for at least half of the grocery shopping and meal preparation for their households.

“Manfluencer”? cringe.