The Majority Doesn’t Want or Need Upgrade Pricing

Marco Arment on when iOS developers should charge for apps and how he’s struggling with that for his upcoming Podcast software:

This is the real reason why Apple doesn’t care about upgrade pricing: there’s no demand from customers. The market has shown that free apps will be downloaded at least an order of magnitude more than paid-up-front apps, and smart use of in-app purchase in a free app is likely to make more money. Over time, this trend has only become stronger and more clear.