Not what we believe in

Pretty good list of scummy ways to make money with your iOS app.

Like:

As the saying goes, you don’t realize that you’ve run out of toilet paper when you’re standing in the supermarket. Instead of making your players load up on in-app purchases before they start your game, offer them assistance when they need it most — in the midst of battle! Contract Killer Zombies 2 uses this technique to great effect. Run out of ammo? Need a stronger weapon to kill a boss? No problem! Let the user pause the game and purchase what they need, and allow them to get back to what’s important — killing zombies!

Also:

Ask users to perform actions that have some value to you, and reward them with some in-game virtual currency.

Some things that you can reward your users for doing are:

  • Inviting friends to the app via email, SMS, or Facebook
  • Completing quick actions that generate value for you, such as Tapjoy or Sponsorpay
  • Sharing scores on social networks
  • Logging in to their social networks
  • Subscribing to your mailing list
  • Creating an account in your game

Money isn’t the only thing of value in a monetization strategy. A mention on a social network, as well as building your marketing list via email signups, are both actions that have a great deal of value.