Jason Johnson posits that the new Xbox may be too “masculine.”
And what class of consumer does the new Xbox appeal to? Carmody’s immediate thought is: professional adult men. “It’s very gendered,” she says, elaborating on how the machine’s retro style, which is a throwback to electronics from the ‘70s and ‘80s, is aimed at a male demographic. It seems the marketing department is out of sync with the Xbox One design team, as the company surely hopes to woo females, given the number of women on stage at the presentation.
It’s a black rectangle.