Instagram’s Riches to Riches Story


Maddeningly, Swisher insists on writing it straight as a rags to riches story, glossing over the life of complete safety and entitlement of Instagram’s most prominent co-founder, Kevin Systrom. Prep school, four years at Stanford, startup internships, requisite time at Google — this is a well worn path in the valley (or a parallel one to Wall St.) and there’s nary a hint of what made Systrom different or interesting. If you read the story hoping to glean some lesson for selling your own zero-revenue company for a cool billion, keep looking, unless that lesson is to pick your parents well.