Facebook Home ads show Facebook at its worst

Facebook Home™ – Because most people would rather be someplace else right now.

Josh Elman:

…when I saw the actual ads for Facebook Home, I was appalled. The “Dinner” and “Launch Day” ads show Facebook at its worst. Rather than enjoying a family dinner, or Zuck talking to celebrate the team, we see people tuning out and being as distracted and un-present as possible. Ignoring your family to watch drumming at dinner seems fairly rude. A few minutes to celebrate a launch with your favorite CEO should be especially fun for a team rather than something to avoid and watch your friends’ videos. (Also why put the CEO in a commercial if you are going to make him look boring and let him drone on?) These distractions end up completely taking over the scene, which just doesn’t seem like the image Facebook would want.