“Social Media Engagement”

The way Ally bank engages their fans is strange. This month they’re posting pictures of quotes branded from Ally bank.1


In this example it’s not that they use an Ayn Rand quote, it’s that it feels like they intentionally post polarizing things and indirectly encourage their fans to have arguments with each other in order to spread virally…or whatever.

Click through and read the comments if you like. It’s pretty much what you’d expect.

  1. Because if it was just a regular status update it would be ignored…so everything on Facebook is now a picture of text.