The Woman(!) Behind GoDaddy’s Tasteless, Effective Super Bowl Ads

Jeff Bercovici interviews Barb Rechterman, GoDaddy’s Chief Marketing Officer, for Forbes.

FORBES: A lot of the criticism of “Perfect Match” accused it of reinforcing certain negative stereotypes. Did that bother you to hear?
BARB RECHTERMAN: I’m not sure what negative stereotypes it reinforced.
FORBES: I guess it was the idea that beautiful women are dumb and need men to help them, that beautiful, dumb women and rich, unattractive men go together.
BARB RECHTERMAN: Interesting. I had not thought of it that way. But I can tell you the goal here was not to stereotype at all, but to make it about two things: to make it acceptable for a beautiful woman to kiss a nerdy guy who might have money, or to make it acceptable for a nerdy guy to kiss a beautiful woman. The goal was to demonstrate our edgy heritage and make it smart, and I think it did that.

I also don’t see how that ad is sexist. It’s kinda gross, but sexist? I don’t think so.

If you want to know what a sexist ad looks like there are plenty of good examples in GoDaddy’s past. If anything, “Perfect Match” was GoDaddy growing up.