The Story of Bud Light Lime

With Bud Light Lime, I never find myself slumping over the bar, turning every 30 seconds to watch the door in the hope that some imagined friend will walk inside and pick me up and fix all my problems. With Bud Light Lime, that kind of attitude isn’t even possible. Because it’s hard to be morose while drinking a sweetened, lime-flavored beer, yes, but also because being morose requires a self-seriousness that Bud Light Lime completely forbids. And, to speak to the skeptics in the audience: yes, they do serve Bud Light Lime in bars.

Also, a glimpse at yet another retelling of the family drama in Anheuser-Busch.