Social Media Jargon Jackpot

2 places marketing dollars are being wasted on Facebook from iMedia Connection on Vimeo.

Watch how many transitions they used, I assume, to get rid of “ummmm”s and “uhhhhh”s

Jargon and WTFery:

  • brands
  • fanbase
  • targeted and relevant
  • add value
  • “letting brands do that at scale” (?)
  • “metrics of success”
  • PTAT (?)
  • Resonating in terms of viral sharing
  • baseline of correct audience who’s engaged
  • embracing
  • mobile at scale