Rather than gathering an exhaustive catalog of Sandy-related advertising, I thought I’d share three typical examples. Strategies varied. Many, many companies helped out during the storm, and some used advertising to show off what they were doing. Some businesses specifically advertised supplies and services people might need following the storm. And finally, some brands just ran crass Hurricane Sandy promotions.
I also received a bunch of emails, mostly from banks/credit card companies saying “If there’s anything we can do…” which really means “we can loan you money at high interest rates while you recover, and there’s a higher chance you’ll take our crapy deal because your basement is flooded and you need our money now more than ever.”