Cause Related Marketing

Cause-related marketing has given us a new social currency, and I’ve proudly sported it on my corporately-branded, do-gooder swag. In the end, I have probably invested more joules of energy into campaigns that do more to raise awareness of my own moral prestige than to actually do anything for the people that I’m supposedly trying to help. The person most served when I click ‘Thumbs Up’ for an online cause is me.