The New Bird

Twitter branding:

Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.

Twitter’s new bird looks like this:

twitterbird

Twitter is right to establish the OFFICIAL bird of Twitter. They’re even going as far as saying “DO NOT USE ANY OTHER THINGS WE’VE EVER DONE! DON’T! DO NOT DO THAT!” Seems like they’ve gone through maybe three or four brand identities in the past few years.

Why? None of them are as cute as Ollie.