Speaking of sleepless nights, The Washington Post profiles Todd Putman, a former Coke marketing executive, and plugs his new business:
“It took me 10 years to figure out that I have a large karmic debt to pay for the number of Cokes I sold across this country,” he said.
And regarding soft drink markets:
“It was just a fact that Hispanics and African Americans have higher per capita consumption of sugar-based soft drinks than white Americans,” he said. “We knew that if we got more products into those environments those segments would drink more.”