I also think it’s going to stick around, because I don’t think you can make Game Of Thrones on a $9.99 per month subscription base.
That’s why things like Take My Money, HBO don’t make sense to me. People are saying they’d pay $10 a month to watch Game Of Thrones. Meanwhile it’s $35 on Amazon for the DVDs and $39 on iTunes for the HD versions.
If you want to give HBO your money for their TV shows there’s nothing stopping you.