Bob Hoffman’s skepticism on Social Media marketing:
Yes, I know there are examples of brands that have been successful with “conversational” social media strategies. We always hear about them. We never hear about the thousands of failures.
Yes, I also know there are people who are unaccountably fond of a particular brand of mayonnaise and want to have a conversation with the marketer about it. But let’s be honest here. These people are weird.
I’ve got a few of those people in my sidebar.