Pizza Shop Buys First Ads on Facebook

Guess how that turns out.

On today’s show, we follow a couple guys who run a pizza shop in New Orleans as they buy their first Facebook ad. We visit a business in New Jersey that sells Facebook “likes” in bulk. And we check in with a business school professor who explains what Facebook would have to do to live up to its valuation — which, even after its post-IPO fall, is still roughly $90 billion.