“The Great Divorce” by Walter Russell Mead

On the decline of American industry. Emphasis mine.

Over the years I’ve gradually come to understand that the old model wasn’t just broken by evil corporate greedsters hellbent on pillaging the middle and working classes – not that such people don’t exist and don’t need to be watched. It was being broken from below as much as from above, and the left did as much to dismantle it as the right. The Ralph Nader consumer movement, for example, set about attacking the comfortable corporate oligarchies who sold shoddy goods at high prices to the public (can you hear me, Detroit?). Nader and his followers wanted consumers to have more choices, and they favored competition over monopoly. But it was exactly their ability to sell shoddy products at high prices that made so many American companies so profitable in the golden age of the blue model – and it was those profits that underwrote the wages and benefits that gave blue collar workers lifetime security and middle class incomes. Nader’s attack on corporate oligarchy was blue-on-blue violence.

So if you want a profitable business you should sell something that you can get, say, over 30% on, and that people don’t hate.

Like an iPhone. Or craft beer.