When Peter Moore, former president of Sega of America, arrived as a top Xbox executive, he sat in a meeting with CEO Steve Ballmer, who went into one of his classic shouting routines. Noting that Xbox Live was Microsoft’s ace, he shouted, “Xbox Live!” and pounded the table. He did it over and over. “Xbox Live! Xbox Live! Xbox Live!” Then he slammed into the Polycom conference phone with his fist, breaking it. He looked sheepish. Ed Fries turned to the astonished Moore and said, “Welcome to Microsoft.”
It’s a two parter that I’ve still got to read.
Takahashi is also the author of The Xbox 360 Uncloaked, but I assume this story on Venturebeat has the juiciest bits.