Payouts are confidential

I’m not surprised to see that Digital Music News is having problems finding out what Rdio’s payout is to those whose music they’ve licensed.

Digital Music News: Just curious as to why you can’t share any detail? Why is the payout range such secretive information?

Larner: All of my deals contain confidentiality clauses.

That’s how business is done. Try asking any company what they pay for items they produce and see how willingly they’ll answer. If licensing agreements differ between labels, artists, and play counts there couldn’t be any one answer.

Why go directly to the top? Why not ask somebody who has music on each streaming service?1

  1. If it were me I’m not so sure I’d be willing to reveal that information.