“Tribute” Ads

Breaking Copy on Budweiser’s 9/11 tribute advertisement:

I’m not alone in finding this ad distasteful. Like other 9/11 anniversary spots, this one was harshly panned by commenters on Ad Age on Adweek. (“Budweiser should be ashamed,” was a typical response.)

However, some new data shows we may be wringing our hands too hard over this. Normal people—ie., people who don’t make advertising for a living—-love this stuff.

I felt the same way. Whenever an organization ties 9/11 in to their cause or product I think it’s in bad taste.

Turns out my finger is not on the pulse of the market.