“It’s A Wawa World” by Don Steinberg

WAWA’S BIG NUMBERS are humongous, but its small numbers are tiny, because you can’t get big without thinking small. As rhymers say, retail is detail. There’s barely a square inch in a Wawa store that isn’t exactly the way it is for a reason. The main goal: cutting a few seconds off the time you spend there. Starbucks built its cult following by making its stores inviting places to linger for an hour; Wawa stays popular by getting everyone the hell out.

“But we want ’em back two more times that day,” says David Johnston, Wawa’s chief operations officer.

Wawa is a convenience store chain in the northeastern US that’s been growing.