Opportunity Cost Per Click

The best minds of my generation…

After a couple years at Facebook, Hammerbacher grew restless. He figured that much of the groundbreaking computer science had been done. Something else gnawed at him. Hammerbacher looked around Silicon Valley at compalies like his own, Google, and Twitter, and sow his peers wasting their talents. “The best minds of my generation are thinking about how to make people click ads,” he says. “That sucks.

This was in a recent issue of Bloomburg Businessweek. Hammerbacher quit Facebook and is now at Cloudera, which Businessweek profiled as a data analysis project or something.

I’m glossing over a lot since I don’t really understand it. One potential use of the technology they wrote about is the ability to analyze cancer patient data and narrow down what genes they have in common.