“The platform that these artists are given can’t be replicated,” said Paul Swangard, managing director of the University of Oregon’s Warsaw Sports Marketing Center, one of multiple experts who confirmed to Forbes that halftime performances are unpaid. “It’s a basic financial equation. What would you have to do as a band to have a conversation with a third of the country? I think the arrangement makes a lot of sense.”
Sounds a lot like when designers are asked to work on something for free for the exposure.