There’s talk about Apple offering 24-bit files on iTunes as a premium option, which doesn’t sound like something they would do. Most people are ignorant of sample rates, bit-depths, and other tech behind digital music. People still think Apple sells MP3s. Why confuse them any further?
A further shift to offering true, uncompressed 24-bit tracks would have the potential to reinvigorate music sales by catering to audiophiles unhappy with the current quality of music downloads.
I disagree. If lossless files were so important to sales then CD sales would be doing just fine. Audiophiles could have bought CDs this whole time.