More than a year after buying Lala, a cloud-based digital music service, Apple is now looking to use the cloud mainly to allow users of its iTunes store to back up their collections and access them from any Apple device. One person with knowledge of Apple’s plans said the company did not want to undermine the market that it dominates for paid downloads, likening its plans for the cloud to “insurance”.
This is the kind of thing that makes me think that Apple would never launch a subscription program. Why limit yourself to $10 a month when you could get multiples of that?
But things are changing.