Rdio’s “sense of community”

Hypebot: When services have the same catalogs, how do you differentiate?
Carter Adamson: One of the great things about music is how it brings people together. This sense of community is one of the things we’ve built Rdio around, and it is one of the things that will continue to differentiate Rdio from other music services.

None of my real life friends use Rdio. They don’t use Ping either. They’re both full of people I don’t really know, like Twitter.