Semi-related to today’s link about Facebook being a Ponzi scheme, this Facebook Ads case study highlights how a music venue increased the number of their Facebook fans.
I think that’s the thing about Facebook ads–you can’t really sell product with them. They are part of the very very first step in the sales cycle. That’s why successful campaigns (according to what Facebook defines as successful) usually revolve around increasing fans.
But that’s a whole other bag of snakes.