All Programs Considered

Bill McKibben writes about the new age of radio programming, journalism, and how there’s no money in podcasting.

The business model has been all about advertisements. I think some programs have made it work, like Dan Benjamin’s 5by5 and Leo Laporte’s, but they’re made for people who get this stuff.

I wonder how much of a backlash there would be if your favorite podcast broke off and started charging. Say that This American Life, or Democracy Now, or whatever your favorite program is charged $10 a year (or month) for access to all their programs. For a lot of them you can already do this, but at $5 a month they wouldn’t be podcasts anymore. They’d be something else.

And Apple would probably take a 30% cut.