Choice Paralysis

From Ted Eschilman’s column from the October 2010 Music Inc., comparing too many choices in a music store’s inventory to ordering sandwiches at Subway:

The other day, I was standing in line behind two elderly grandparents with four little kids who didn’t know what they wanted. Their indecision took an agonizing amount of time. Even though they marched off somewhat content with their lunch, I’m not sure the opportunity to create their own personal culinary art made the kids any happier than they would’ve been with spartan Happy Meals from McDonalds. Also, Grandma and Grandpa were thoroughly frazzled by the 20 questions required to make the tots happy. Six-inch? Twelve-inch? Wheat, honey, oat? Nuked or toasted? There were long pauses between each question.