This is something my ISP does when it can’t find a URL. Rather than default to your browser’s “Page Not Found” message it displays a page of Yahoo provided search results. This example shows the page you’re sent to when looking for helpmeimonfire.com.
According to them this is meant to assist me. I could find this query useful, so I’m presented with 5 search results surrounded by advertisements that are good candidates for a junk mail folder.
Note how nothing here has anything to do with putting out the fire, nor am I commended for being able to type such a long url while ablaze. Instead I’m offered some information about:
- Acai Berries
- Fire insurance
- 17th century materialism (?)
- Adult cakes
You can opt out of this stuff, but I still think it’s deceitful. It offers a ray of hope for inexperienced users where there isn’t one. It’s only purpose is to get you to click on ads for garbage like acai berries.