Who’s Asking?

This is my biggest problem with Facebook ads.

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Many ads and sponsored polls are written in a way that make it unclear who’s behind them. If I click this where will I go? What’s going to happen with the data I provide?

Here’s a good ad:

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It’s clearly from Mailchimp. Mailchimp is a full company name mentioned in the copy and in the image. And you could win a wrestling belt.

Here’s a bad ad:

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WTF is FBI? Not that FBI, I think.