Link: Facebook Exodus

Maybe it’s me, but I suspect that 2010 is the year when Facebook starts hollowing out.

The exodus is not evident from the site’s overall numbers. According to comScore, Facebook attracted 87.7 million unique visitors in the United States in July. But while people are still joining Facebook and compulsively visiting the site, a small but noticeable group are fleeing — some of them ostentatiously.

…Julie Klam, a writer and prolific and eloquent Facebook updater, said in her own e-mail message, “I have noticed the exodus, and I kind of feel like it’s kids getting tired of a new toy.” Klam, who still posts updates to Facebook but now prefers Twitter for professional networking, added, “Facebook is good for finding people, but by now the novelty of that has worn off, and everyone’s been found.” As of a few months ago, she told me, Facebook “felt dead.”

I’ll admit guilt on the ostentatious part.

2 thoughts on “Link: Facebook Exodus”

  1. I agree with your position here.

    Then this morning I read this and thought I’d come back and post it. See what you think.

    Does it just mean social overtaking search? That if/when Facebook tumbles, it’s replacement will/must be larger. I suppose that makes common sense. While lots of Internet power users can list the services they’ve hopped across over the years: IRC, ICQ, MSN, Myspace, FB, Twitter, Google Chat (Buzz, whatever), Skype.

    BUT, for lots of Facebooks millions of users, I’m sure Facebook was a gateway.

    Well, no one had Facebook before they had email. Tangent how email continues on a parallel plane, because it is simple and reliable.

    Ahh, i digress. “Post Comment.”

  2. I think there’s a case to be made here about quality versus quantity here.

    With advertising, Google Search has a much more active base. If I search for “combat boots” on Google it’s pretty likely that I may be ready to buy combat boots. And if I’m a company selling combat boots I want my product to be at the top.

    But on Facebook – well, if I’m looking for combat boots will I be searching for combat boots on Facebook? Maybe, but only if I have friends I know are combat boot afficianados. Do I even have combat boots listed in my interests? That’s the only way Facebook advertisers will know I want combat boots.

    Social is one thing. Search is another thing. I think facebook has a lot of traffic because they’ve done a good job of creating a Pavlov’s dog drooling effect on its users. But Google has a lot of traffic because, well – it’s Google. They’re synonymous with finding information.

    You seek information on Google. It drops in your lap on Facebook whether you want it or not.

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