Over at Ditchwalk (great blog, btw) Mark Barrett writes a bit about celebrity as a platform and the advice of Chris Anderson, Cory Doctorow, and Seth Godin.
Essentially he’s talking about what some have started calling personal branding and freemium business models.
In effect, as long as people know who you are and want to know more about you, or be more like you. or have what you have, or be what you want them to be, you can make a living off of that interest. And I guess that’s hard to argue against, in the same way that it would be hard to argue against O.J. Simpson’s promotional plans for If I Did It.