Yeah! Totally spot on!
Even with music. Remember the inconvenience when you’d put a CD in and it would just start playing music? No wonder people pirate music now. Why should you go through the hassle of buying a download and having it automatically import itself into iTunes when you could just look through a bunch of torrent sites, find the album you want, download a torrent file, take 10 minutes to load up Azureus or whatever BitTorrent client you’re using with the appropriate P2P big-brother IP filtering, unblock the right ports, download the album and seed to a 1:1 ratio?
Really big media, don’t you understand? The reason people pirate ANYTHING is because of convenience, not because they don’t want to spend $10.